You might think that the additional expense associated with sponsorship of regional websites is not worth it, however evidence has shown that main sponsors of websites can attract as much as 50% more web traffic and potential enquiries than smaller adverts.
For that to work, the sponsor / advertiser needs to be relevant not only to the website but also to the current target audience, at the same time present a product that will generate a more diverse demographic in future marketing.
At Net Visuals Bespoke Web Design we operate dozens of regional websites that provide targeted lead traffic for your business. Each website focuses on a particular product - such as our Loch Fyne Hotels website - or a specific geographic region - such as our Kintyre, Tarbert and Loch Fyne tourism information websites.
The reason why they work, and are important to you are quite simple;
1) The website is product or location specific
That is, each website becomes listed and used because it appears when it matches, appropriate consumer searches. Type in Kintyre and see where Kintyre.org appears.
2) The content is relative and appropriate
The content of these websites is relevant, unique and has appropriate content. This enhances the website and helps consumers know they have found a useful resource of an official capacity.
3) The website is designed to enhance advertising
Each of our websites is designed with the inclusion of branding and marketing in mind, so that when you attach your sponsorship to the site you know it is going to increase your web traffic and potential enquiries.
If you have a large tourism or hospitality based business you may benefit from the additional exposure that site sponsorship can provide, for more information or to discuss a sponsorship partnership with any of our websites please email or telephone us.
Net Visuals Bespoke Web Design UK | Everything You Need For Your Web Site In One Convenient Place.
Friday, 25 February 2011
Monday, 31 January 2011
FREE Kintyre Business Advice
How do you use the web for success in Kintyre? What are the most important things you should be doing to evaluate your internet presence? How do you make sure your accommodation or business is visible? How should you evaluate consumer demand?
All these questions and more are answered in our January Tips PDF.
All these questions and more are answered in our January Tips PDF.
Sunday, 30 January 2011
Loch Fyne Hotels
Besides providing a full bespoke web design and technical consultancy service, Net Visuals also develops and manages powerful tourism websites that enable not only our clients to maximise marketing, but also allow new customers and regional businesses to attract new customers.
I've found that many users of search engines type in two or three different search terms before they find a website that they will use, or that represents a level of trust. So in order to make sure your business stands the highest probability of a conversion you are required to predict the future a little bit.
An example of search engine behaviour in looking for a hotel in Loch Fyne might go something like this;
- Choose a search engine (80% of people will use Google)
- Choose a keyword you are looking for. Start with Loch Fyne.
- What if that doesn't work? Why not try Accommodation in Loch Fyne.
- Brevity is normal for regular search engine users, next would be Loch Fyne Hotels
- or reversed to Hotels Loch Fyne
Type in these keywords and see if your hotel appears amongst the top ten websites or on a website in the top 10 for each keyword term? No? Then you could be missing out on considerable business.
According to Google around 90,000 people per calendar month search for Loch Fyne, around 5,400 search for Loch Fyne Hotels, with a further 200 people searching for Loch Fyne accommodation.
Loch Fyne Hotels
We have created a website to allow hotels in the Loch Fyne area to reach those search engine customers and capitalise on this potential business.
Visit Lochfynehotels.com for more information.
We also have our primary tourism website for Loch Fyne at Lochfyne.info and our additional Lochfyneaccommodation.com website under development to complete this keyword coverage.
If you have a B&B in Loch Fyne you may wish to keep an eye out for our Lochfynebedandbreakfast.com website, and self caterers look out for Lochfyneselfcatering.com.
Become a Net Visuals Bespoke Web Design customer and receive 25% off of advertising in the Nocturnal Indulgence or North West Tourism website collections.
I've found that many users of search engines type in two or three different search terms before they find a website that they will use, or that represents a level of trust. So in order to make sure your business stands the highest probability of a conversion you are required to predict the future a little bit.
An example of search engine behaviour in looking for a hotel in Loch Fyne might go something like this;
- Choose a search engine (80% of people will use Google)
- Choose a keyword you are looking for. Start with Loch Fyne.
- What if that doesn't work? Why not try Accommodation in Loch Fyne.
- Brevity is normal for regular search engine users, next would be Loch Fyne Hotels
- or reversed to Hotels Loch Fyne
Type in these keywords and see if your hotel appears amongst the top ten websites or on a website in the top 10 for each keyword term? No? Then you could be missing out on considerable business.
According to Google around 90,000 people per calendar month search for Loch Fyne, around 5,400 search for Loch Fyne Hotels, with a further 200 people searching for Loch Fyne accommodation.
Loch Fyne Hotels
We have created a website to allow hotels in the Loch Fyne area to reach those search engine customers and capitalise on this potential business.
Visit Lochfynehotels.com for more information.
We also have our primary tourism website for Loch Fyne at Lochfyne.info and our additional Lochfyneaccommodation.com website under development to complete this keyword coverage.
If you have a B&B in Loch Fyne you may wish to keep an eye out for our Lochfynebedandbreakfast.com website, and self caterers look out for Lochfyneselfcatering.com.
Become a Net Visuals Bespoke Web Design customer and receive 25% off of advertising in the Nocturnal Indulgence or North West Tourism website collections.
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