How often have you walked down the high street and looked in a shop window only to see the same products and layout as last month, and in some cases last year?
Does it attract you to go in?
Does it give you the opinion that business is successful and turning over stock?
Do you get the opinion that that business is passionate and involved in what they do?
The answer to all these questions is probably no, and if it isn't then it should be!
Well the same applies to your website, when was the last time you had some changes made? How old are the photos on your website? Do you have a new product or updated your accommodation and not informed your web developer?
We live, work, and participate in an incredibly technologically driven dynamic society. Everything is on demand, consumers require much more for their money, and some people check websites daily for new content, price updates and more.
Remember, your website is your shop window, if you dont keep it current, up-to-date, and relaying the latest news and information about your products and services you just may end up losing customers to someone else who does!
A Couple Of Handy Tips
Watch your competitors.
When they make changes, you should consider updating yours.
New Season, New Content
If its a new season, such as the start of Spring, its a great time to make changes to reflect the new season, or to refresh content. Spring is an ideal time for tourism based businesses to make a large update.
Big Business, Big Changes
If you have a larger business, or larger number of products you should make changes much more frequently than smaller businesses. Always invest a proportion of income to keep your website current, developing, and growing!
Be Creative
It's not always easy to be creative and find new reasons to communicate with your customers but its good practice, rewarding to try and enjoyable. Take elements of what you enjoy about your business and sell it to your customers.
Net Visuals Bespoke Web Design UK | Everything You Need For Your Web Site In One Convenient Place.
Tuesday, 8 March 2011
Friday, 25 February 2011
Web Sponsorship Works
You might think that the additional expense associated with sponsorship of regional websites is not worth it, however evidence has shown that main sponsors of websites can attract as much as 50% more web traffic and potential enquiries than smaller adverts.
For that to work, the sponsor / advertiser needs to be relevant not only to the website but also to the current target audience, at the same time present a product that will generate a more diverse demographic in future marketing.
At Net Visuals Bespoke Web Design we operate dozens of regional websites that provide targeted lead traffic for your business. Each website focuses on a particular product - such as our Loch Fyne Hotels website - or a specific geographic region - such as our Kintyre, Tarbert and Loch Fyne tourism information websites.
The reason why they work, and are important to you are quite simple;
1) The website is product or location specific
That is, each website becomes listed and used because it appears when it matches, appropriate consumer searches. Type in Kintyre and see where Kintyre.org appears.
2) The content is relative and appropriate
The content of these websites is relevant, unique and has appropriate content. This enhances the website and helps consumers know they have found a useful resource of an official capacity.
3) The website is designed to enhance advertising
Each of our websites is designed with the inclusion of branding and marketing in mind, so that when you attach your sponsorship to the site you know it is going to increase your web traffic and potential enquiries.
If you have a large tourism or hospitality based business you may benefit from the additional exposure that site sponsorship can provide, for more information or to discuss a sponsorship partnership with any of our websites please email or telephone us.
For that to work, the sponsor / advertiser needs to be relevant not only to the website but also to the current target audience, at the same time present a product that will generate a more diverse demographic in future marketing.
At Net Visuals Bespoke Web Design we operate dozens of regional websites that provide targeted lead traffic for your business. Each website focuses on a particular product - such as our Loch Fyne Hotels website - or a specific geographic region - such as our Kintyre, Tarbert and Loch Fyne tourism information websites.
The reason why they work, and are important to you are quite simple;
1) The website is product or location specific
That is, each website becomes listed and used because it appears when it matches, appropriate consumer searches. Type in Kintyre and see where Kintyre.org appears.
2) The content is relative and appropriate
The content of these websites is relevant, unique and has appropriate content. This enhances the website and helps consumers know they have found a useful resource of an official capacity.
3) The website is designed to enhance advertising
Each of our websites is designed with the inclusion of branding and marketing in mind, so that when you attach your sponsorship to the site you know it is going to increase your web traffic and potential enquiries.
If you have a large tourism or hospitality based business you may benefit from the additional exposure that site sponsorship can provide, for more information or to discuss a sponsorship partnership with any of our websites please email or telephone us.
Monday, 31 January 2011
FREE Kintyre Business Advice
How do you use the web for success in Kintyre? What are the most important things you should be doing to evaluate your internet presence? How do you make sure your accommodation or business is visible? How should you evaluate consumer demand?
All these questions and more are answered in our January Tips PDF.
All these questions and more are answered in our January Tips PDF.
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