Your Website Is Your Shop Window

How often have you walked down the high street and looked in a shop window only to see the same products and layout as last month, and in some cases last year?

Does it attract you to go in?
Does it give you the opinion that business is successful and turning over stock?
Do you get the opinion that that business is passionate and involved in what they do?

The answer to all these questions is probably no, and if it isn't then it should be!

Well the same applies to your website, when was the last time you had some changes made? How old are the photos on your website? Do you have a new product or updated your accommodation and not informed your web developer?

We live, work, and participate in an incredibly technologically driven dynamic society. Everything is on demand, consumers require much more for their money, and some people check websites daily for new content, price updates and more.

Remember, your website is your shop window, if you dont keep it current, up-to-date, and relaying the latest news and information about your products and services you just may end up losing customers to someone else who does!

A Couple Of Handy Tips

Watch your competitors.
When they make changes, you should consider updating yours.

New Season, New Content
If its a new season, such as the start of Spring, its a great time to make changes to reflect the new season, or to refresh content. Spring is an ideal time for tourism based businesses to make a large update.

Big Business, Big Changes
If you have a larger business, or larger number of products you should make changes much more frequently than smaller businesses. Always invest a proportion of income to keep your website current, developing, and growing!

Be Creative
It's not always easy to be creative and find new reasons to communicate with your customers but its good practice, rewarding to try and enjoyable. Take elements of what you enjoy about your business and sell it to your customers.