Linking with other people's websites is a key part of what helps assist or direct visitors to find and buy products and services from key businesses, but also plays a considerable part of search engine optimisation.
It's no secret that having more inbound links than outbound links can increase your websites performance in search engines, but there are a few key points which are important when building a link strategy.
1)Links From Small Sites Are Worthless
Inbound links from higher authorities will give your website link weight and therefore increase the importance of your site with search engines, so a link from Tarbertlochfyne.com as number 1 in Google is much better than Tarbertlochfyne.co.uk (which is not at all associated with Net Visuals! a cheap copy).
2)Relevant Links Are Helpful
Links that are relevant provide better linkweight, but also on a level of common sense linking with local websites will often provide a higher conversion rate than national sites or large directories.
3)Reciprocals Are Helpful
Reciprocal links are a handshake with other endorsed businesses and normal practise, you should be building up a set of links with websites and businesses and asking for reciprocal links.
4)Premium Web Links Are Essential
Alot of premium websites like Kintyre.org or Tarbertlochfyne.com rarely provide reciprocal links or outbound links, this is partly due to the commercial nature of the websites and the significant link value that they contain. You should subscribe to advertising on these websites to make the most of the links weight.
5)Choose An Advert? Choose The Home Page!
Home page adverts are essential. If you are advertising on a website, always go for the home page first, why? The home page of any website receives the highest sustained number of visitors and therefore the highest potential number of people to see your product or service. Additionally, and more importantly the link weight from a website home page to your site is significantly more than one two or three clicks deep. If you wondered why advertising on the front of a website carried the highest tariff, then now you know!
Some Hints & Tips On Developing Your Link Strategy
1)Obtain links from websites related to your product or service.
2)Obtain links from your suppliers websites and benefit from their marketing.
3)Obtain links from regional websites.
4)Pay for adverts and links on the top regional and product related sites.
5)Link to prominent websites as linking to smaller websites can be damaging.
6)Dead links can cost you search engine positions, cull them!
This represents a small proportion of activity and link strategy theory, however is a good starting point. It can take hours, days, weeks, and months to create and manage a professional and affective link strategy, if you don't have the time then that's why Net Visuals can help you.
One last, and very important tip, do not add links to your website that you receive through businesses or services that you do not know, or are unrelated. For example, we received an email only this morning from greenislandholidays.com with the title link request. These are not for your benefit, but for theirs. Imagine they request 10,000 email link requests by email and everyone links to but dont receive a reciprocal link, thats alot of link weight! That domain would have considerable value and by sending one link to another website can make a huge difference to the position of the site, this is link funneling - it's like concentrating lots of light into a single high powered beam. Even if everyone was still to supply a reciprocal link, this would be detrimental to your website, and this is a practise known as link farming. Notice that you do not get a link to your website first!
Do NOT participate in link farming as it is detrimental to your website and only consider one way outbound links to websites you want to see perform well!
Net Visuals Bespoke Web Design UK | Everything You Need For Your Web Site In One Convenient Place.
Tuesday, 16 November 2010
Friday, 12 November 2010
Domains - Who Owns What?
It's a popular question, and it has an uncomplicated answer.
Specifically referring to Net Visuals customers, as I can't speak for other businesses and their practice, we adopt industry standard registration.
Registration Of New Domains
When you ask us to register and manage a domain name for you, we register the domain to your personal care or to your business as required. The domain name registered, on completion of payment, becomes your registered property for the duration you register it, such as 2 years which is normal and up to 10 years in some cases.
Regardless of location, or detail stored in the domain name registration records the domain name that you have registered and paid for is your property until expiry.
Exceptions
There are only two exceptions to this registration ruling. If you have registered a domain name and not paid for it, the ownership falls into the hands of the business who has paid for it, so until full payment is received from the date of renewal the domain name belongs to your registrar. Net Visuals, or any business, subject to terms and conditions and continued non-receipt of payment can take ownership of the domain and even sell it, although this is unlikely to happen within a 6 month period with Net Visuals, other businesses may not be so lenient.
The second exception, when you have registered a domain name which is someone elses brand, business or trade mark you may be liable to a dispute from the respective brand or business owner and lose the domain name without compensation. In real terms you cannot register a business name that already exists, the same applies to online registered companies and trade marks, its one and the same.
Domain Name Transfers
Just as we can transfer your domain names to other providers at any time, and normally without charge, you can also transfer domain names into us to manage for you. We encourage our customers to register and manage domains through us, so that they are automatically renewed on expiry, but also to keep everything in one place, its much more efficient to remember one number and one password, rather than half a dozen services by different providers.
In conclusion then, all domain names registered by Net Visuals on behalf of you or your business belongs to you or your business, and while they are paid for and do not constitute a copyright or trademark infringement, then it remains your property for as long as you renew it.
This is a legally binding statement and can be referred to with regard to your domain names.
Specifically referring to Net Visuals customers, as I can't speak for other businesses and their practice, we adopt industry standard registration.
Registration Of New Domains
When you ask us to register and manage a domain name for you, we register the domain to your personal care or to your business as required. The domain name registered, on completion of payment, becomes your registered property for the duration you register it, such as 2 years which is normal and up to 10 years in some cases.
Regardless of location, or detail stored in the domain name registration records the domain name that you have registered and paid for is your property until expiry.
Exceptions
There are only two exceptions to this registration ruling. If you have registered a domain name and not paid for it, the ownership falls into the hands of the business who has paid for it, so until full payment is received from the date of renewal the domain name belongs to your registrar. Net Visuals, or any business, subject to terms and conditions and continued non-receipt of payment can take ownership of the domain and even sell it, although this is unlikely to happen within a 6 month period with Net Visuals, other businesses may not be so lenient.
The second exception, when you have registered a domain name which is someone elses brand, business or trade mark you may be liable to a dispute from the respective brand or business owner and lose the domain name without compensation. In real terms you cannot register a business name that already exists, the same applies to online registered companies and trade marks, its one and the same.
Domain Name Transfers
Just as we can transfer your domain names to other providers at any time, and normally without charge, you can also transfer domain names into us to manage for you. We encourage our customers to register and manage domains through us, so that they are automatically renewed on expiry, but also to keep everything in one place, its much more efficient to remember one number and one password, rather than half a dozen services by different providers.
In conclusion then, all domain names registered by Net Visuals on behalf of you or your business belongs to you or your business, and while they are paid for and do not constitute a copyright or trademark infringement, then it remains your property for as long as you renew it.
This is a legally binding statement and can be referred to with regard to your domain names.
Monday, 8 November 2010
Net Visuals Service Updates
Generating business online is now much more competitive than ever and as businesses start to reduce advertising budgets in favour of online advertising and the use of free tools such as Facebook, the way in which we use the internet to generate custom is changing dramatically.
We're one step ahead, so let us help you with everything you need, here's a quick guide.
1) Advertise locally, regionally, and nationally.
Most people have free links from low traffic websites and put an advert occasionally on a website to support a friend or colleague but it's simply not good enough! Make sure you advertise locally, on your village and town websites, regionally on the area websites and nationally to hit those large numbers e.g. Tarbert, Kintyre, Argyll and Visit Scotland. Look at Google, Yahoo and Bing to see which websites are at the top for key search terms and place names and take advantage of high traffic!
2) Develop your website, change it regularly and inform your customers.
Static websites are no good anymore. You need to change your website front page at least once a month, develop new content and pages at least once every 3 months, and email your customer base at least once every 3 months! You might not have the time, ideas, or knowledge to do any of these, but don't worry - that's what we are here for!
3) Get Facebooking, Blogging & Tweeting
Not everyone uses search engines, alot of people use Facebook, in fact millions of people do every day. If someone follows you on Facebook you will be able to supply them with information directly into their feed. With mobile phones now Facebook and Twitter enabled people are using them hourly! Not sure how to, or where to start, again don't worry - if you havnt got time, we can help develop and manage your social network portfolio. Contact us for more information.
4) Get Analytics
There's no point having a website and not knowing where you're visitors are coming from and how many there are. You could be wasting hundreds of pounds on ineffective advertising. All our websites have Google Analytics installed, so get stuck in and find out where your visitors are from and how many there are! High web traffic doesnt necessarily mean its good, the conversion rate is the key factor.
5) Google Adwords
Google Adwords can increase your web traffic and potential custom quite dramatically, although at a cost from 10 pence per click through to your site. We can assist or manage an adword account for you to help you make the most of your online advertising setting a maximum budget each month.
6) Provide Content
If you have nothing to say, how would people know to buy from you? Local and regional websites are there to promote the area and village directly to your potential customers, send them emails with special offers, new photos of your rooms, interesting snippets and stories about visitors, wildlife and try and make sure these are linked visibly on their websites.
7) Avoid Large Websites
Avoide huge websites. Lots of websites have masses of content, often unrelated, several links deep, and are superceded by content on a daily basis which reduces the importance of your content.
Look local, buy local, support local as these will always provide the important business with the highest conversion rate.
8) Have More Than One Website
Multiple websites can generate great rewards for your business. The sheer number of websites, keywords that you can target, and consumer tastes means that by having a single website you limit your potential customer base.
Consider one or more sites for a large business for more customers!
9) Don't Rely On Visit Scotland and Your Local Council
Arguably it is the responsibility of Visit Scotland and your Local Council to advertise, promote and market your area and tourist destination, however if you are relying on them as business to generate your custom, then don't.
Regional enterprises, organisations, and businesses are largely responsible at to promote and develop tourism in your area, if you do not invest in businesses and local organisations then the long term sustainability of your business is put at risk.
Net Visuals is developing one of the most important tourism development web portfolios in the west of Scotland, advertise, support and be involved to ensure that we keep delivering business to you while Scottish Tourism continues its decline!
Contact Net Visuals For More Bespoke Web Design Advice
We have brand new service subscriptions that can manage your website, your social networking, search engine optimisation and much more besides especially if you do not have the time or understanding, that's what we do, let us help and do it for you.
If you are a business in Tarbert, Kintyre, or other areas of Argyll then you should be thinking about contacting us and letting us take your business forward online proactively.
Don't get left behind, give us a call for a no commitment review of your website.
We're one step ahead, so let us help you with everything you need, here's a quick guide.
1) Advertise locally, regionally, and nationally.
Most people have free links from low traffic websites and put an advert occasionally on a website to support a friend or colleague but it's simply not good enough! Make sure you advertise locally, on your village and town websites, regionally on the area websites and nationally to hit those large numbers e.g. Tarbert, Kintyre, Argyll and Visit Scotland. Look at Google, Yahoo and Bing to see which websites are at the top for key search terms and place names and take advantage of high traffic!
2) Develop your website, change it regularly and inform your customers.
Static websites are no good anymore. You need to change your website front page at least once a month, develop new content and pages at least once every 3 months, and email your customer base at least once every 3 months! You might not have the time, ideas, or knowledge to do any of these, but don't worry - that's what we are here for!
3) Get Facebooking, Blogging & Tweeting
Not everyone uses search engines, alot of people use Facebook, in fact millions of people do every day. If someone follows you on Facebook you will be able to supply them with information directly into their feed. With mobile phones now Facebook and Twitter enabled people are using them hourly! Not sure how to, or where to start, again don't worry - if you havnt got time, we can help develop and manage your social network portfolio. Contact us for more information.
4) Get Analytics
There's no point having a website and not knowing where you're visitors are coming from and how many there are. You could be wasting hundreds of pounds on ineffective advertising. All our websites have Google Analytics installed, so get stuck in and find out where your visitors are from and how many there are! High web traffic doesnt necessarily mean its good, the conversion rate is the key factor.
5) Google Adwords
Google Adwords can increase your web traffic and potential custom quite dramatically, although at a cost from 10 pence per click through to your site. We can assist or manage an adword account for you to help you make the most of your online advertising setting a maximum budget each month.
6) Provide Content
If you have nothing to say, how would people know to buy from you? Local and regional websites are there to promote the area and village directly to your potential customers, send them emails with special offers, new photos of your rooms, interesting snippets and stories about visitors, wildlife and try and make sure these are linked visibly on their websites.
7) Avoid Large Websites
Avoide huge websites. Lots of websites have masses of content, often unrelated, several links deep, and are superceded by content on a daily basis which reduces the importance of your content.
Look local, buy local, support local as these will always provide the important business with the highest conversion rate.
8) Have More Than One Website
Multiple websites can generate great rewards for your business. The sheer number of websites, keywords that you can target, and consumer tastes means that by having a single website you limit your potential customer base.
Consider one or more sites for a large business for more customers!
9) Don't Rely On Visit Scotland and Your Local Council
Arguably it is the responsibility of Visit Scotland and your Local Council to advertise, promote and market your area and tourist destination, however if you are relying on them as business to generate your custom, then don't.
Regional enterprises, organisations, and businesses are largely responsible at to promote and develop tourism in your area, if you do not invest in businesses and local organisations then the long term sustainability of your business is put at risk.
Net Visuals is developing one of the most important tourism development web portfolios in the west of Scotland, advertise, support and be involved to ensure that we keep delivering business to you while Scottish Tourism continues its decline!
Contact Net Visuals For More Bespoke Web Design Advice
We have brand new service subscriptions that can manage your website, your social networking, search engine optimisation and much more besides especially if you do not have the time or understanding, that's what we do, let us help and do it for you.
If you are a business in Tarbert, Kintyre, or other areas of Argyll then you should be thinking about contacting us and letting us take your business forward online proactively.
Don't get left behind, give us a call for a no commitment review of your website.
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