Net Visuals Service Updates

Generating business online is now much more competitive than ever and as businesses start to reduce advertising budgets in favour of online advertising and the use of free tools such as Facebook, the way in which we use the internet to generate custom is changing dramatically.

We're one step ahead, so let us help you with everything you need, here's a quick guide.

1) Advertise locally, regionally, and nationally.

Most people have free links from low traffic websites and put an advert occasionally on a website to support a friend or colleague but it's simply not good enough! Make sure you advertise locally, on your village and town websites, regionally on the area websites and nationally to hit those large numbers e.g. Tarbert, Kintyre, Argyll and Visit Scotland. Look at Google, Yahoo and Bing to see which websites are at the top for key search terms and place names and take advantage of high traffic!

2) Develop your website, change it regularly and inform your customers.

Static websites are no good anymore. You need to change your website front page at least once a month, develop new content and pages at least once every 3 months, and email your customer base at least once every 3 months! You might not have the time, ideas, or knowledge to do any of these, but don't worry - that's what we are here for!

3) Get Facebooking, Blogging & Tweeting

Not everyone uses search engines, alot of people use Facebook, in fact millions of people do every day. If someone follows you on Facebook you will be able to supply them with information directly into their feed. With mobile phones now Facebook and Twitter enabled people are using them hourly! Not sure how to, or where to start, again don't worry - if you havnt got time, we can help develop and manage your social network portfolio. Contact us for more information.

4) Get Analytics

There's no point having a website and not knowing where you're visitors are coming from and how many there are. You could be wasting hundreds of pounds on ineffective advertising. All our websites have Google Analytics installed, so get stuck in and find out where your visitors are from and how many there are! High web traffic doesnt necessarily mean its good, the conversion rate is the key factor.

5) Google Adwords

Google Adwords can increase your web traffic and potential custom quite dramatically, although at a cost from 10 pence per click through to your site. We can assist or manage an adword account for you to help you make the most of your online advertising setting a maximum budget each month.

6) Provide Content

If you have nothing to say, how would people know to buy from you? Local and regional websites are there to promote the area and village directly to your potential customers, send them emails with special offers, new photos of your rooms, interesting snippets and stories about visitors, wildlife and try and make sure these are linked visibly on their websites.

7) Avoid Large Websites

Avoide huge websites. Lots of websites have masses of content, often unrelated, several links deep, and are superceded by content on a daily basis which reduces the importance of your content.

Look local, buy local, support local as these will always provide the important business with the highest conversion rate.


8) Have More Than One Website

Multiple websites can generate great rewards for your business. The sheer number of websites, keywords that you can target, and consumer tastes means that by having a single website you limit your potential customer base.

Consider one or more sites for a large business for more customers!

9) Don't Rely On Visit Scotland and Your Local Council

Arguably it is the responsibility of Visit Scotland and your Local Council to advertise, promote and market your area and tourist destination, however if you are relying on them as business to generate your custom, then don't.

Regional enterprises, organisations, and businesses are largely responsible at to promote and develop tourism in your area, if you do not invest in businesses and local organisations then the long term sustainability of your business is put at risk.

Net Visuals is developing one of the most important tourism development web portfolios in the west of Scotland, advertise, support and be involved to ensure that we keep delivering business to you while Scottish Tourism continues its decline!

Contact Net Visuals For More Bespoke Web Design Advice

We have brand new service subscriptions that can manage your website, your social networking, search engine optimisation and much more besides especially if you do not have the time or understanding, that's what we do, let us help and do it for you.

If you are a business in Tarbert, Kintyre, or other areas of Argyll then you should be thinking about contacting us and letting us take your business forward online proactively.

Don't get left behind, give us a call for a no commitment review of your website.