Tuesday 16 November 2010

Website Links & Email Link Requests

Linking with other people's websites is a key part of what helps assist or direct visitors to find and buy products and services from key businesses, but also plays a considerable part of search engine optimisation.

It's no secret that having more inbound links than outbound links can increase your websites performance in search engines, but there are a few key points which are important when building a link strategy.

1)Links From Small Sites Are Worthless
Inbound links from higher authorities will give your website link weight and therefore increase the importance of your site with search engines, so a link from Tarbertlochfyne.com as number 1 in Google is much better than Tarbertlochfyne.co.uk (which is not at all associated with Net Visuals! a cheap copy).

2)Relevant Links Are Helpful

Links that are relevant provide better linkweight, but also on a level of common sense linking with local websites will often provide a higher conversion rate than national sites or large directories.

3)Reciprocals Are Helpful
Reciprocal links are a handshake with other endorsed businesses and normal practise, you should be building up a set of links with websites and businesses and asking for reciprocal links.

4)Premium Web Links Are Essential
Alot of premium websites like Kintyre.org or Tarbertlochfyne.com rarely provide reciprocal links or outbound links, this is partly due to the commercial nature of the websites and the significant link value that they contain. You should subscribe to advertising on these websites to make the most of the links weight.

5)Choose An Advert? Choose The Home Page!

Home page adverts are essential. If you are advertising on a website, always go for the home page first, why? The home page of any website receives the highest sustained number of visitors and therefore the highest potential number of people to see your product or service. Additionally, and more importantly the link weight from a website home page to your site is significantly more than one two or three clicks deep. If you wondered why advertising on the front of a website carried the highest tariff, then now you know!

Some Hints & Tips On Developing Your Link Strategy


1)Obtain links from websites related to your product or service.
2)Obtain links from your suppliers websites and benefit from their marketing.
3)Obtain links from regional websites.
4)Pay for adverts and links on the top regional and product related sites.
5)Link to prominent websites as linking to smaller websites can be damaging.
6)Dead links can cost you search engine positions, cull them!

This represents a small proportion of activity and link strategy theory, however is a good starting point. It can take hours, days, weeks, and months to create and manage a professional and affective link strategy, if you don't have the time then that's why Net Visuals can help you.

One last, and very important tip, do not add links to your website that you receive through businesses or services that you do not know, or are unrelated. For example, we received an email only this morning from greenislandholidays.com with the title link request. These are not for your benefit, but for theirs. Imagine they request 10,000 email link requests by email and everyone links to but dont receive a reciprocal link, thats alot of link weight! That domain would have considerable value and by sending one link to another website can make a huge difference to the position of the site, this is link funneling - it's like concentrating lots of light into a single high powered beam. Even if everyone was still to supply a reciprocal link, this would be detrimental to your website, and this is a practise known as link farming. Notice that you do not get a link to your website first!

Do NOT participate in link farming as it is detrimental to your website and only consider one way outbound links to websites you want to see perform well!

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