When analysing and measuring the success of your website it is important to cover a number of important aspects. For the best answer, ask your customers.
Direct Email Enquiries
Enquiries can take two direct forms, either by an enquiry form placed on your website or an email link which brings up a new email in their program. The first you can quantify as the email will identify it came from a particular website, the second however cannot be measured in the same way.
What that means is that for any direct email from a customer could be as a result of looking at your website or a referral from another site.
Indirect Email Enquiries
Indirect enquiries are emails that are sent through third party websites, booking tools, or via email links. Again this is difficult to determine statistically and presents the same issues as direct enquiries.
Telephone Enquiries
The enquiry or booking via telephone is a difficult one, sometimes a person will tell you where they saw you, or that they have been to your website. You will need to ask them where they found you to get the best analytical information.
Remember, just because someone doesnt send you an enquiry through your form doesnt mean that your website isnt working well, many people use direct email not using these forms, and many still prefer to use the telephone. Product sales are the key baseline here including overall enquiries.
Summary
In summary, ask your customers, they are the only ones that will provide you with information and whats on their mind, once the information is collated present it to your web developer and then implement changes so that it meets the needs and solves any problems highlighted by your customers.
Always ask where your customer found you, and if you are told 'the web' ask them where on the web.. it makes a huge difference!
Net Visuals Bespoke Web Design UK | Everything You Need For Your Web Site In One Convenient Place.
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