SEO. Who's responsibility?

While there are many businesses that provide SEO (Search Engine Optimisation) either as their core product or service, or as part of their overall business services, who's responsibility actually is SEO?

SEO Is A Shared Responsibility Between You And Your Developer!

As we move towards a more electronically focused way of finding everything, search engines are a key part of that movement. For your SEO expert to maximise your business online he (or she) needs as much information from you as possible including key phrases used within your business industry. At the same time your developer has to analyse your data and further research to look at possible SEO options for your websites. If you are not providing information to your developer, you cannot expect them to provide you with the best SEO, instead you are likely to get a generic SEO that is used by everyone else - yes it will work, but not excel.

Nobody Understands Your Business As Well As You!

There are a multitude of different aspects in creating the perfect website, but 99% of the time no developer or SEO expert will know your business as well as you. What are your busiest months? What are your best products? What are your best selling points? What do you call your products? Who are your best buyers? Where do your buyers live? Why do they buy from you? Only you can answer these questions with sufficient detail to be able to make SEO work for you. Remember electronic means on demand, you have to be proactive and report often.

I Had SEO Completed Once But My Website Doesnt Rank Well?

About three or four years ago, you could create a website and pack it full of keywords and crack the top 10 of Google, today however is a completely different story. When your site is submitted it is analysed, sandboxed, compared to other websites and can take up to 8 weeks before it's even seen by major search engines, and even then it can have a low ranking. Existing websites are also impacted by changes which means that size, length of time online, amount of updates, inbound quality links and regular changes can make the difference between top 10 and top 100. And how many other websites have been added in your business category in 4 years and how much do they spend on their website and SEO?

SEO is now a dynamic requirement responding to events and using information before your competitors to maximise traffic, links, markup, and new technologies. If you do not have an ongoing SEO contract you should consider one.

Net Visuals Bespoke Web Design offers an ongoing site maintenance, SEO, and social networking management subscription as part of your website aftercare from October 2010 so that your web portfolio can remain competitive and change often.